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RL initials logo. Bright orange colour. Small monogram for Rebecca Luffman.

TD HR Candidate Attract Team

As part of TD's HR Journey team, I supported the Candidate Attraction team across several paid and organic recruitment campaigns. When TD went through a major brand overhaul,
I helped to shape what the new look meant for recruitment advertising.

For the Mobile Mortgage Specialist campaign, I led with benefit-driven messaging and lifestyle photography — work that evolved through the rebrand as I traded generic office shots for warmer, more authentic imagery.

For the AI Talent campaign, recruiting for Layer 6, TD's in-house AI lab, I paired bold typography with candid team photography to capture the personality of the team.

ROLE

Senior Brand & Marketing Designer

TOOLS

• InDesign

• Photoshop

Three TD Bank social media ad variations for the 2026 Mobile Mortgage Specialist recruitment campaign, featuring warm lifestyle photography and benefit-driven messaging after the brand refresh, displayed as an Instagram smartphone mockup and two square ad tiles.

2026 Social Media Campaign - Mortgage Mobile Specialist (Paid)

Three TD Bank social media ad variations for the 2025 Mobile Mortgage Specialist recruitment campaign, featuring the pre-rebrand TD green colour palette and office photography, displayed as an Instagram smartphone mockup and two square ad tiles with Apply Now calls to action.

2025 Social Media Campaign - Mortgage Mobile Specialist (Paid)

TD Bank Layer 6 AI talent recruitment social media ads featuring bold typography and candid team photography, designed to reflect the personality and culture of TD's in-house artificial intelligence lab.

Brochure Inside Spread

SEE MORE PROJECTS

View TD HR Onboard project
View Taralyn Fodor project
View Sean Hertel + Associates project
View Revintage T.O. project
View FIG Interiors project
View Toronto Board of Trade project
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